Digital MOT

Total Horsemanship

Goal:

Become the UK's go-to online specialist for premium horse rope equipment and supporting products.

How:

Use Total Horsemanship's 20-year heritage and genuine product expertise to win high-intent Google searches and AI queries.

What you need to win:

First build a solid foundation by fixing some fundamentals on the website.

  • About page

  • Blog page link

  • FAQs section

  • Missing footer content

  • Social links

84% of current visitor traffic is top of funnel (eg looking for info) therefore become the topical expert that people find and go to before they’re ready to purchase.

  • Capture email at this stage

  • Re-market to with monthly newsletter and product offers.

Make it easy to sell by offering pre-made matching sets and bundles.

  • Halter + 12ft lead rope + training flag

  • Essential DVD/Book collection for beginners

  • Groundwork starter set