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Digital Marketing Advice.
Straight-talking advice on websites, SEO, Google Ads, AI and digital marketing to help businesses make better decisions online.
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Cost per acquisition is the one number you need before you scale your marketing
You are buying customers at a price. The only question that matters is whether that price is less than what a customer is worth to you. That price has a name. It's your cost per acquisition. Here’s how it works.
A billion people a month are now searching Google with AI. If you're not being cited, you're not being found.
People aren't searching less because of AI. They're searching more. And the way they're searching has fundamentally changed. Just one year after launching AI Mode, Google now has over one billion monthly users running searches through its AI. Query volume has more than doubled every quarter since launch, and last quarter the total number of searches hit an all-time high.
What is Growth Marketing and how it can help your business.
If traditional marketing is about getting attention, growth marketing is about turning attention into revenue and revenue into more revenue. Here’s a deep-dive into how it works.
How to set up your Google business profile to do better in 7 easy steps.
Your Google Business Profile is free and powerful. Here is how to set it up from scratch in under 20 minutes.
