This isn't the article most web designers would write. But I'm not most web designers. And if you're serious about growth rather than just having something that looks nice, you need to hear this.

Learn how we helped GoForGranite with a new website and strategic SEO.

Discover how we worked in collaboration with Icequest to design, develop and launch their new user-focussed website

Getting visitors to your website is only half the battle - turning those visitors into leads is what really matters. From clear calls-to-action to building trust through social proof, small changes to your website can make a big difference in generating more leads from your existing traffic.

Understanding search intent is crucial for getting value from your website traffic - it's not about how many visitors you get, but whether they're actually looking to buy what you're selling. While a DIY enthusiast searching for "how to fix a leaking tap" might increase your traffic, it's the "emergency plumber near me" searches that actually generate leads.