Growth Marketing Consultancy.
Fractional senior digital leadership for owner-managed businesses ready to scale.
For owner-managed businesses across Worcestershire and the West Midlands who are serious about growth but don't need (or can't justify) a full-time marketing director. Midlands Digital provides fractional senior digital leadership across the four phases of commercial growth: Foundations, Visibility, Optimisation and Retention.
Most clients don't need all four. The right mix depends on where your business is now and where you want it to get to.
Engagements run on a 3-month minimum at £1,950 per month, then roll month-to-month with no tie-ins and no exit fees. Long enough to do proper work and measure real impact, short enough that there's no commitment trap.
How it works
Our growth marketing consultancy service is broken into four clear phases, Foundations, Visibility, Optimisation and Retention. Most clients don't need all of it, the right mix depends on where you are and where you want to get to.
Phase 1 / Foundations
Before anything else, we need to know where you stand and make sure the plumbing works. Skip this and everything you spend downstream is guesswork.
Commercial audit
A proper look at the business, the website, the traffic, the conversion, the sales follow-up and the competitors. You get a clear view of what's working, what's leaking, and where the quickest wins are.
Tracking and analytics
Google Analytics 4, Search Console, and conversion tracking set up properly so the numbers you report on are the numbers that matter.
Positioning and messaging
Nailing down who you sell to and how to speak to them. Most SMEs talk about what they do. The ones that win talk about what the customer gets.
Website build or rebuild
Fast, well-structured websites with the SEO foundations in place from day one. Built to earn their keep, not just look the part.
Phase 2 / Visibility
Once the foundations are solid, we turn the taps on, choosing the right channels for your business, your margins, and your stage.
Local SEO
For trades and service businesses, this is the highest-ROI channel going. Google Business Profile, citations, reviews, and location content that puts you in the map pack when it counts.
Organic SEO
Ranking for the searches your customers actually make. On-page, technical, content, and link building, all pointed at commercial intent, not vanity traffic.
Google Ads
When someone's typing what you sell into Google, they're ready to buy. Campaigns, ad copy, and spend managed properly so every pound is accountable.
Paid social
Most SMEs shouldn't run paid social. When it fits — Meta for product businesses, LinkedIn for high-value B2B, we'll assess properly. When it doesn't, we'll tell you before you spend a penny.
Content development
The stuff that builds authority and pulls in traffic for years. Blogs, guides, and short-form video planned around what your customers are already searching for.
Phase 3 / Optimisation
Getting leads in is only half the job. The other half is converting them. Our background in senior commercial roles means we know what actually moves the needle here.
Sales process
The follow-up cadence, scripts, and tracking that turn enquiries into booked work. Most SMEs leak more at this stage than anywhere else.
CRM setup
A tidy pipeline that shows you where every lead is, what's next, and what's gone cold. Done once, done right.
Email and nurture
Automated sequences that stay in touch with leads who aren't ready yet, so you're front of mind when they are.
Landing pages and conversion
The pages your traffic actually lands on, rebuilt to earn their keep. Small changes here compound across every channel.
Phase 4 / Retention
Acquisition gets the attention. Retention pays the bills. The maths is simple and keeping an existing client costs a fraction of winning a new one, but most SMEs under-invest here.
Retention campaigns
Email and touchpoint sequences that keep existing customers spending, upgrading, and staying put.
Review generation
Structured requests that turn happy clients into the reviews that rank you locally and win the next enquiry.
Referral programme
Your best clients already know others who'd benefit. A proper programme turns word-of-mouth from an accident into a channel.
Growth Marketing Consultancy FAQs
Who is this for?
Owner-managed businesses turning over £250k-£5m who are serious about growth but don't have (or don't want) a full-time marketing director. Typically post-startup, pre-scale-up — established enough to invest in proper growth work, small enough that senior strategic thinking still has to come from somewhere outside the business.
How is this different from your digital marketing packages?
Our digital marketing packages are productised retainers focused on SEO, content and ongoing optimisation. Growth Marketing Consultancy is strategic — we look at the whole commercial picture (positioning, sales process, customer retention, channel mix) and lead the digital execution from senior level. Think of one as ongoing service, the other as fractional leadership.
What's the 3-month minimum about?
Most marketing work doesn't show real results inside the first 90 days. The 3-month minimum means we commit to doing proper work and you commit to giving it time to show. After that, we roll month-to-month — if it's working we keep going, if it isn't we part ways cleanly.
Do I have to use all four phases?
No. Most clients use two or three. The phases are a framework for thinking about growth, not a fixed menu. We'll work out where you actually need help on the discovery call.
Who actually does the work?
Ollie leads every engagement directly. For specialist execution (technical SEO audits, paid campaign management, CRM setup) we bring in trusted specialists working to Ollie's brief and standards. You always know who's doing what.
What if I just need help with one thing?
Then Growth Marketing Consultancy probably isn't right for you. For one-off projects — a website rebuild, a Google Business Profile setup, a technical SEO audit — see our web design packages or digital marketing packages. The Consultancy service is for businesses who want senior strategic thinking, not just a task list.