Growth Marketing FAQs.

What is growth marketing?

Growth marketing is the joined-up work of turning your business into a reliable source of new customers. It covers strategy, your website, your visibility on Google, your lead generation, and the systems that convert interest into revenue. It treats marketing as a commercial function, not just a creative one.

How is hiring a growth marketing consultant different from hiring an agency?

Most agencies sell you one thing. Ads, SEO, social, a website. You end up managing three or four suppliers, none of whom see the full picture. I lead the strategy and the execution, working as an extension of your business. One point of contact, one joined-up plan.

Who do you work with?

Owner-managed businesses turning over up to around £5m, typically B2B or local service firms where the owner is still close to sales. If you've grown on word of mouth and now need a proper commercial engine, we'll get on.

Do I need a new website to work with you?

Not necessarily. Sometimes the existing site is good enough to build from. Sometimes it's actively costing you customers. I'll tell you straight which one it is before recommending anything.

Do you build websites as part of the service?

Yes. Websites are usually Stage 1 of the work, because almost everything else in growth marketing relies on having one that actually converts. If you already have a strong site, we skip this and go straight into visibility and lead generation.

How much does this cost?

Website projects start at £3,500. Ongoing growth marketing retainers start at £1,500 per month on a rolling three-month minimum. You'll get a fixed scope and a fixed price before anything starts. No surprises.

How quickly will I see results?

Some work moves fast. Fixing a weak landing page or setting up Google Business Profile properly can shift the numbers within weeks. SEO and content compound more slowly, typically six to twelve months before the curve really kicks in. I'll tell you upfront what's quick and what takes time.

Can you guarantee more leads?

No, and anyone who does is guessing. What I can guarantee is a clear plan, consistent execution, and monthly reporting in plain English so you always know what's working and what isn't.

How do you measure whether it's working?

Leads, enquiries, and revenue. Not impressions, not likes, not vanity metrics. Every month you get a short report that shows what happened, what it cost, and what's next.

What does a typical month look like?

Active work on the agreed priorities, usually a mix of website improvements, local SEO, Google Business Profile, content, and lead generation. A monthly report that explains what happened in plain English. Direct access whenever you need it. Not a dashboard and a hope.

How does this work alongside my existing marketing person or team?

Often well. I lead the strategy and fill the gaps rather than duplicating what's already working. If you have someone in-house doing social or content, I'll brief them. If you have an agency doing ads, I'll hold them to account.

Why a consultant rather than a full-time hire?

For most businesses under £5m, a senior marketing hire is a £60k commitment before you've tested whether the strategy is right. A consultant gives you the same level of thinking and execution for a fraction of the fixed cost, and you can scale it up or down as the business needs.

Is the discovery call actually free?

Yes. Twenty minutes, no hard sell, no proposal dropped on you at the end. A genuine conversation to work out whether we can help you and whether working together makes sense.

What's the minimum commitment?

Three months on retainer. That's the shortest time frame in which you can fairly judge whether the work is paying off. After that it's rolling month by month.

Can I pause or cancel?

After the initial three months, yes. Thirty days' notice and that's that. No tie-ins, no exit fees.

What areas do you cover?

I'm based centrally in Malvern, Worcestershire and work with businesses UK-wide.

What if I just want a website and nothing else?

That's fine. A one-off website project with no ongoing commitment is a sensible starting point for a lot of businesses.