Apex Canopies

When Apex Canopies approached us, they were selling only through dealers and trade networks. Despite manufacturing excellent outdoor canopy solutions, they had no way to sell directly to the homeowners and businesses searching online for premium shelter solutions.

Without an online presence, potential customers were finding and buying from competitors instead, while Apex's superior products remained invisible to anyone outside the trade.

We helped Apex build their first direct-to-consumer channel through a comprehensive digital strategy. Our team created a professional Squarespace ecommerce website that displayed their product range with clear photography and simple navigation. We wrote detailed, helpful content that answered customer questions while building a national SEO campaign targeting commercial keywords across the UK.

The custom Squarespace platform included product configurators, instant quote tools, and educational guides that helped customers make informed purchases online.

The results came faster than expected. Within three months, Apex Canopies had established a strong direct-to-consumer presence, attracting organic traffic from searches that previously sent customers to competitors. Their new ecommerce channel now brings in steady revenue, while their content positions them as knowledgeable industry experts.

Today, Apex Canopies runs a successful D2C operation alongside their traditional trade channels, with their Squarespace website connecting them with customers nationwide who appreciate buying quality products directly from the manufacturer.