The Local SEO Audit Kit.
Find out exactly why you're not showing up on Google.
Digital growth marketing services you can trust
⭐⭐⭐⭐⭐ "Had a huge positive impact"
⭐⭐⭐⭐⭐ "The process was smooth and professional from start to finish"
⭐⭐⭐⭐⭐ "We received our first customer lead within just 48 hours!"
⭐⭐⭐⭐⭐ "We've grown and then grown again"
⭐⭐⭐⭐⭐ "The quality of leads is exactly what we needed"
⭐⭐⭐⭐⭐ "So glad I got in touch"
⭐⭐⭐⭐⭐ "Fantastic marketing support"
⭐⭐⭐⭐⭐ "I still use this fantastic service today"
⭐⭐⭐⭐⭐ "We’ve seen increases in orders of over 65% within just a few weeks"
⭐⭐⭐⭐⭐ "Had a huge positive impact" ⭐⭐⭐⭐⭐ "The process was smooth and professional from start to finish" ⭐⭐⭐⭐⭐ "We received our first customer lead within just 48 hours!" ⭐⭐⭐⭐⭐ "We've grown and then grown again" ⭐⭐⭐⭐⭐ "The quality of leads is exactly what we needed" ⭐⭐⭐⭐⭐ "So glad I got in touch" ⭐⭐⭐⭐⭐ "Fantastic marketing support" ⭐⭐⭐⭐⭐ "I still use this fantastic service today" ⭐⭐⭐⭐⭐ "We’ve seen increases in orders of over 65% within just a few weeks"
A straightforward, step-by-step audit you can do yourself in 90 minutes.
If your business isn't showing up when local customers search for what you do, you're losing jobs to competitors every single day. The frustrating part? In most cases, it's not because your website is bad or your business isn't good enough. It's because of a handful of fixable problems that most SME owners don't even know to look for.
This DIY kit helps you find them.
The Problem.
Most local business owners either don't know where to start with SEO, or they've tried things randomly and seen nothing move. They've been told to "just get some reviews" or "add keywords to your website" — without any real structure around what actually drives local rankings.
Meanwhile, a competitor with a worse service and a simpler website is sitting above them in Google because they've got the basics locked down.
This DIY kit helps you find them.
The Solution.
The Local SEO Audit Kit is a structured, plain-English checklist that walks you through every factor that affects whether your business shows up in local search — section by section, with a score at the end so you know exactly where you stand and what to fix first.
No SEO experience needed. No paid tools required. Just work through it honestly and you'll come out the other side with a clear picture and a prioritised action list.
This DIY kit helps you find them.
What’s in the Kit.
✅ Google Business Profile audit
The single biggest local ranking factor, and the one most businesses have half-finished. 22 checkpoints covering your setup, photos, posts, Q&A, and reviews.
✅ On-site SEO basics
Title tags, meta descriptions, page structure, content, mobile speed, and the technical essentials that tell Google who you are and where you operate. 19 checkpoints.
✅ Citations and directory listings
The consistency of your Name, Address and Phone number across the web matters more than most people realise. 13 checkpoints covering the UK's top directories.
✅ Competitor comparison table
See exactly how you stack up against the top 3 businesses showing up above you in Google search right now.
✅ Local SEO Health Score
A score out of 54 with a clear red/amber/green breakdown so you know whether you're in trouble, making progress, or in strong shape.
✅ Useful Resources page
Every free tool you'll need to complete the audit, all linked up. Google Search Console, PageSpeed Insights, Screaming Frog, Whitespark review link generator, and the top UK directories to get listed on — no hunting around.
This DIY kit helps you find them.
HOW IT WORKS:
The kit is delivered as an interactive Notion template. After purchase you'll get a link — click it, hit "Duplicate" in Notion, and your own editable copy lands in your workspace in seconds. Free Notion account required (takes 30 seconds to set up if you don't have one).
Work through it at your own pace. Most people complete it in a single 90-minute session.
This DIY kit helps you find them.
Who it’s for.
This kit is ideal if you're a UK-based small business owner — a tradesperson, retailer, service provider, or professional — who wants to understand why you're not getting found locally and what to actually do about it.
It works equally well if you're a freelancer or marketing manager running local SEO for clients and want a structured audit framework you can use repeatedly.
This DIY kit helps you find them.
Who it’s not for.
If you're looking for someone to just do the SEO for you, this isn't that — though there's information inside about how to get that help if you need it. This is a do-it-yourself tool for people who want to understand what's going on before they decide what to do next.
This DIY kit helps you find them.
About Ollie.
This kit was put together by Ollie, founder of Midlands Digital Services — a strategic digital growth consultancy based in Malvern, Worcestershire. With 25 years of senior business experience and several years running local SEO campaigns for UK SMEs, he built this as the audit he runs through with every new client before anything else.
No fluff. No upsell tactics. Just the stuff that actually moves the needle.
Access now for £19.50
Instant access - Yours to keep.
Most businesses that work through this audit find at least three or four things they can fix for free, this week, that will directly improve their local rankings.
That's before you've spent a penny on ads, agencies, or anything else.
FAQs:
Do I need to know anything about SEO to use this?
No. Every checkpoint has a plain-English explanation of what it means and why it matters.
Do I need to pay for any tools?
No. Every tool referenced in the kit has a free version that's more than enough to complete the audit.
Does this work outside the UK?
The principles apply anywhere, but the directory list and some tool recommendations are UK-specific. The Google Business Profile and on-site SEO sections are fully universal.
What if I get stuck?
You can book a 1:1 SEO Hot Seat session at midlandsdigital.co.uk — 60 minutes, screen-share, and we work through your specific situation together.