Midlands Building and Maintenance

Midlands Building and Maintenance

Regional Reputation Meets Digital Ambition

When Midlands Building and Maintenance approached us, they had six decades of combined leadership experience and a portfolio spanning listed properties, luxury homes, and commercial projects across the West Midlands, Cotswolds, and Bristol. What they needed was a digital presence that reflected that calibre of work and brought in enquiries to match.

Despite holding accreditations from SafeContractor, Constructionline, CHAS, and the Federation of Master Builders, their online visibility wasn't working hard enough. Architects, developers, and private clients searching for experienced building contractors were finding competitors with stronger digital footprints, while MBM's craftsmanship remained hidden from the very people who would value it most.

We worked with MBM to deliver a full-service digital marketing strategy built around two priorities: a website that showcased their expertise across all six divisions, and a national SEO campaign to capture searches from private homeowners, commercial clients, and public sector buyers alike. Our team developed a Squarespace platform structured around their distinct service areas, from heritage restoration and luxury refurbishments through to education sector projects and housing association maintenance.

The new site presents their project portfolio with the visual impact it deserves, while dedicated division pages speak directly to each client type's specific concerns and requirements.

The strategy is now gaining traction, with MBM starting to compete for search terms across their key sectors and geographies. Enquiries are coming through from new areas and client types as the SEO foundations continue to strengthen.

Today, Midlands Building and Maintenance has the digital platform their reputation deserves, positioning them to win work across their full range of capabilities rather than relying solely on existing relationships and word of mouth.